DYNAMIC CONTENT

Imagine if every email you sent felt like it was written just for the person reading it. That's the power of Dynamic Content — one of our most requested features ever.

Dynamic Content lets you personalize your emails by showing different content to different readers, all within a single send. No code, no custom templating, no extra complexity.

Here's how it works: Say you want to promote a playbook you're selling, but only to readers who haven't already bought it.

With Dynamic Content, just add the product to your newsletter, open Visibility Settings, set a condition (e.g., "has not purchased this playbook"), and toggle visibility off for readers who meet it. Past buyers won't see the promo — everyone else will.

But why stop there? You can also:

  • Show different sponsors to different reader cohorts

  • Promote events only to readers in specific regions

  • Nudge readers who haven't completed your onboarding survey

The possibilities are endless 🤝

Note: Dynamic Content is only available to users on our Max or Enterprise plans. You can learn more and/or upgrade here.