Last month, we rolled out early access to the beehiiv MCP for paid users.
The response? 🤯
Thousands of you built automated workflows to accelerate growth, unlock new revenue streams, and gain a deeper understanding of your audience.
Today, we’re taking it a step further.
Introducing the beehiiv MCP v2: now more powerful and available to everyone. No waitlist. No paid plan required.
With MCP v2, your AI has access to your entire beehiiv ecosystem, from podcasts and automations to segments, products, monetization data, and more.
Plus, we’re launching a few more updates:
🎙 New podcast pages
📨 Subscribe Forms v3
🎨 Audience templates
Let’s dive in 👇
Once upon a time, understanding your audience meant clicking through dashboards, exporting CSVs, and stitching the story together yourself.
Today, you just ask.
MCP is an open standard that lets AI tools connect directly to software like beehiiv. No more copying and pasting into a chat window. Your AI can plug into your account and access, analyze, and act on your data in real time.
The result is deeper insights and more tactical support for your business. For example, ask Claude to break down who’s reading your newsletter: the types of companies, their size, and how that’s changing over time. From there, it can use that data to help build a media kit for potential sponsors.
That’s exactly what I did here:
That's not a dashboard. That's an analyst who never sleeps, with full context across your entire business.
And starting today, every beehiiv user gets one. Setting it up takes less than 2 minutes…
What’s new in v2?
The analyst who never sleeps just earned a promotion.
Now, it’s a newsletter expert, with a PhD-level understanding of your entire business, and the ability to act on it.
You can now create advanced segments with just a prompt. Ask things like:
“Find my free subscribers who've opened 5+ emails in the last 30 days but haven't upgraded. Save them as a segment called High Intent Free.”
“Build a segment of paid subscribers who've clicked 3+ sponsor links this quarter. I want to send them an exclusive offer.”
And it doesn’t stop at segmentation. The MCP now has full access to podcasts, automations, products, surveys, polls, referrals, and more. Today, you can ask questions like:
“Which podcast episodes are getting the most plays — from which apps, and in what cities?”
“Where are subscribers dropping off in my onboarding automation?”
“Which survey responses are showing the strongest churn signals?”
Where this is going…
Our direction is simple: automate the grind, so you can focus on the work that matters. Your ideas, your voice, your perspective — that’s the core of your brand. Let AI handle the rest.
Segments was just the first write-enabled workflow. Drafting and publishing posts, automations, surveys, and more are coming (very) soon.
Join the thousands already using the beehiiv MCP to expand what’s possible 👇
beehiiv MCP Examples
Podcast Pages
Every episode you publish gets its own auto-generated podcast page.
We just gave them a glow-up ✨
What’s new?
Distribution to Apple, Spotify, Overcast, and more
A dedicated page for every episode
Full transcripts for every episode
A playlist of recent episodes
Dynamic timestamps
Episode descriptions
SEO/AEO optimization built in
Full video embeds
No podcast yet? This is your sign. Launch your first show in just a few clicks and start building deeper audience relationships beyond the inbox.
Already hosting elsewhere? Cancel the extra subscription and migrate your entire archive to beehiiv in minutes.
Subscribe Forms v3
Subscribe Forms let you build fully customizable embeds that convert traffic into subscribers, anywhere on the internet.
For example, if you host your site on WordPress, you can build custom subscribe forms in beehiiv and drop them right in. Every signup flows directly into your account — no third-party plugins required.
Go beyond email. Add custom fields to collect names, phone numbers, preferences — whatever matters most to you.
Make it yours. Customize fonts, colors, sizing, and backgrounds. Add images or GIFs to stay perfectly on-brand.
Stay in control. Enable double opt-in on any form to keep your list clean and high-quality.
Track everything. Create unique forms for your homepage, lead magnets, and landing pages, then measure the impact of each one.
Today, we’re giving you even more control over how your forms show up, with new layouts, triggers, and frequency settings.
Layouts: Inline, slide left/right, popup, sticky top/bottom.
Triggers: Immediately, after a delay, on exit intent, or after scroll.
Frequency: Every visit, or after X days.
Audience Templates
Templates now remember who they're for.
Pair each template with its intended audience:
Your weekday newsletter 🤝 your weekday list
Your premium digest 🤝 your paid subscribers
Your monthly recap 🤝 everyone
Set it once, and it’s handled every time you open the template. That means less time setting things up, and no more “did I just send that to the wrong list?” moments.
