Automations v3 was powerful, combining subscriber-level insights, richer reporting, and a more intuitive editor experience. But that was just the warm-up.

Today, I’m thrilled to announce Automations v4. With this release, beehiiv’s automation suite is among the most capable in the industry.

More triggers. Built-in testing. Smarter analytics. True end-to-end visibility. It’s everything you need to automate at scale, without juggling multiple tools.

And that’s not all.

We’re also introducing…

🎁 Free digital products
🔁 Recurring email series

Let’s dive in 👇

Introducing Automations v4, our most powerful automation suite to date. Let me show you what’s new around here…

Want to know which emails perform best inside your automated journeys? You can now create multiple variations, set up an A/B test, and find out.

You can create and test up to four different variants within a single automation step. Compare performance, pick a winner, and iterate. It’s a simple, proven path to better results.

Previously, you could only split traffic two ways using a True/False branch.

Now, with the all-new Multi-Split Branch, you can route subscribers across up to four paths based on your conditions.

For example, you could tailor journeys based on where new subscribers came from:

With the Multi-Split Branch, it's that simple.

Want to test entire journeys side-by-side? The Random Cohort Branch lets you evenly distribute subscribers across multiple paths, enabling you to compare different onboarding flows, sales sequences, or nurture campaigns.

All of these new branching options give you serious flexibility — but flexibility shouldn’t create chaos. You can now seamlessly reconnect branches to keep your flows clean and structured. Split. Reconnect. Learn. Optimize. 🔁

Sometimes you need to remove specific subscribers from a journey, without disrupting everyone else. The new Early Exit Action lets you remove subscribers from a specific branch while the rest continue uninterrupted.

Building and editing automations just got a lot more fluid. Our redesigned drag-and-drop experience lets you move steps, reorganize flows, and restructure entire journeys with ease.

As automations grow longer and more complex, managing them step-by-step can slow you down. With Bulk Actions, you can update, deactivate, or delete multiple steps at once — so you can make big changes, fast.

We've added more new triggers, making it easier than ever to launch journeys based on real subscriber behavior. And we’ve continued to expand our automation analytics, so you always have a clear view of what’s happening across your flows.

Scheduling a Recurring Series lets publishers automate newsletters on a set cadence. No more rescheduling the same email week after week.

This is especially powerful for publishers who rely on RSS feeds to power their newsletters. Instead of updating the feed before every send, it now automatically refreshes and pulls the latest posts at send time — no manual work required.

As a quick refresher, the RSS editor block lets you:

RSS + Recurring Series = fully automated newsletter campaigns, at scale 🤩.

Note: This is currently an Enterprise-only feature.

Every creator has content worth sharing. A guide. A template. A playbook. A resource your audience genuinely wants.

With Free Products, you can now create $0 digital products that function as powerful lead magnets. No Stripe account required.

Create your free product in minutes (literally), then collect subscribers in your sleep. Every person who claims it is instantly added to your list.

Need inspiration? Here are some of the most popular free products live on beehiiv today:

No Stripe account. No third-party tools. No friction.

Free is powerful — especially when it drives high-quality growth. But paid products unlock an entirely new revenue stream.

Today, you can sell:

And beehiiv is one of the few platforms in the industry that charges 0% platform fees 👀.

But beehiiv doesn’t just win on fees, it wins on functionality too:

💻️ Beautifully designed product pages
⭐️ Native product reviews
🤖 Automated workflows
💶 International currency support
🍎 Apple Pay + Google Pay
📉 Discount codes
💰 Full and partial refunds
📂 Flexible notifications
📧 Fully integrated newsletter
🎨 Custom, no-code website

There’s a reason top creators are launching their digital products on beehiiv. What are you waiting for?