CPM Deals

I’m always excited to announce new features, but today’s release is extra special.

It takes me back to beehiiv’s origins. From day one, we designed our platform to empower creators and publishers to achieve the same success that my co-founders and I built at Morning Brew.

A big part of that success was cracking the monetization puzzle — unlocking the full potential of a loyal, engaged audience. This latest release is aimed at helping publishers do just that.

I’m thrilled to introduce CPM Deals — guaranteed payouts, based on impressions, from top global brands.

And that's not all. We’re also launching Backlinks — seamless SEO optimization to enhance your website's visibility.

Let’s dig in 👇️ 

CPM Deals

Let’s start with a quick refresher on ad terminology:

• CPA (cost per acquisition): Publishers earn when a conversion happens.

• CPC (cost per click): Publishers earn each time someone clicks.

• CPM (cost per mille): Publishers earn for every 1,000 impressions.

While there are certainly pros and cons to each, CPM is widely considered the most publisher-friendly.

For example, let’s pretend my personal newsletter (Big Desk Energy 😉) receives 50,000 unique opens per send. A $10 CPM deal through the beehiiv Ad Network would net me $500 in ad revenue — every time I send!

And we’re not talking small-time sponsorships. The beehiiv Ad Network connects you with hundreds of top-tier brands like Netflix, Hubspot, Notion, Roku, Hims, Deel, and many more.

How does it work?

• You’ll receive a variety of ad opportunities straight to your inbox 😉.

• Click to view details about the advertiser, ad placement, and estimated payout.

• Approve the placement and schedule it for an upcoming send.

• When crafting your post, simply select the ad in the editor.

• Hit send, relax, and enjoy the earnings 🤑.

Unlike other platforms — there are no long-term contracts, restrictive lock-in, or obligation to reserve inventory for the beehiiv Ad Network. Simply approve the ads that interest you, and ignore the ones that don’t.

Backlinks

In the past year alone, the beehiiv Blog has garnered nearly 15M impressions. Here’s a snapshot from our search console:

In addition to creating great content for our users, we leverage an SEO-optimized website provided by beehiiv, and also utilize a ton of best practices. One of the most effective practices is internal linking, via backlinks.

Today we’re launching a native backlink feature directly into the editor. Just type [[ in the editor to easily link to any of your published posts. For example, check out this link to the release of Subscriber Preferences 💥.

We’ve also built an intuitive UI to track both incoming and outgoing backlinks for any post, so you can efficiently manage internal linking across your site.

What are Boosts?

The easiest way to passively earn revenue from your newsletter. Period.

Browse hundreds of offers like the ones below in the Boosts Marketplace, apply to those that align with your newsletter, then passively earn revenue for each subscriber you send their way.