Today we’re launching Direct Sponsorships: a brand-new way to manage your own sponsorship packages and book revenue directly with advertisers — all through the beehiiv platform.

It’s a seamless extension of the beehiiv Ad Network, built to give you full control over your monetization. With your customizable sponsorship storefront (hosted on your own website), you can now:

• Manage ad inventory

• Coordinate scheduling and pricing

• Invoice advertisers

• Insert ad placements directly into your newsletter

….all in one place.

Advertisers get a frictionless experience too: they can explore your packages, check available slots, book, and pay in a single, streamlined flow.

It’s an end-to-end workflow from the same team that built Morning Brew’s advertising engine.

And while other booking and inventory management tools charge a 5-10% transaction fee for each placement, beehiiv keeps it simple with a $10 flat rate per placement.

It’s publisher-friendly, flexible monetization 🤝

A Spotlight on Monetization

Creator Spotlight is a weekly newsletter reaching nearly 375,000 professional creators, media executives, and tech innovators shaping the future of the creator economy.

As of today, it’s officially open for business.

Creator Spotlight is opening up inventory to brands that want to tap into this engaged audience. And with Direct Sponsorships, it’s never been simpler:

1. A brand-new sponsorship storefront is live on the Creator Spotlight website.

2. Advertiser proposals are reviewed and approved in-platform.

3. Invoicing is handled seamlessly through beehiiv.

4. Ad placements are dropped directly into the newsletter via the editor. 💰️ 

That’s right — a 375,000-subscriber newsletter is now managing ad inventory and earning direct sponsorship revenue on beehiiv, without needing a single third-party integration.

Launching your Sponsorship Storefront

Getting started with Direct Sponsorships is simple. Just head over to the Ad Network Dashboard → Direct Sponsorships → Products.

There you can create products and packages to display on your Sponsorship Storefront, in just 3 simple steps...

1. Add the Basics: Set up your sponsorship package with a name, description, price, and booking details.

2. Set Your Schedule: Specify newsletter send dates and frequency to showcase available slots (e.g., Creator Spotlight drops weekly on Fridays).

3. List the Assets You Need: Outline what you need from sponsors to run the placement (like a title, thumbnail, ad copy, and URLs).

Creator Spotlight reaches hundreds of thousands of engaged readers every week, and advertiser demand is surging. That’s why we’re launching with three unique sponsorship packages to choose from.

Check out the page here — and hey, why not book a placement while you’re at it? 👀

💡 Pro Tip: Add your Sponsorship Storefront to the navbar of your website and link to it in your newsletter to drive more traffic and convert more advertisers.

Managing Proposals

Advertisers can browse packages on your Sponsorship Storefront and submit a proposal to book open inventory.

When a proposal is submitted, you’ll receive a notification both in-platform and via email. From the Ad Network Dashboard, you can:

• Accept the proposal as-is.

• Modify the proposal with a different date or price and send it back for review.

• Decline the proposal if it’s not the right fit.

After the final proposal is accepted, the advertiser will be charged for the placement, and you’ll be notified.

Note: Payments are held in escrow and released after the ad placements go live. This ensures publishers get paid securely while advertisers only pay for completed placements. beehiiv takes a simple flat-rate fee of $10 per placement.

The beehiiv Advantage

Direct Sponsorships aren’t a game-changer just because of their flexibility. Their real power comes from being fully integrated into the broader beehiiv ecosystem 🐝…

🗓️ Calendar: The native beehiiv calendar offers a single place to manage inventory, upcoming posts, ad placements, Boosts, and more.

✍️ Editor: Slot ad placements directly into your newsletter via the native editor — no copying, pasting, or formatting headaches.

🔔 Notifications: Stay on top of every placement with built-in alerts that remind you when it’s time to publish a sponsored post.

📊 Reporting: Leave the tracking to us — beehiiv automatically handles impressions and click reporting for each placement.

💸 Wallet: No more chasing down invoices. Payments are collected upfront and deposited directly into your beehiiv wallet. From there, you can withdraw funds or reinvest in growth via Boosts ♻️.

🎯 Ad Network: Got unfilled inventory? beehiiv has your back. Run premium ads from top-tier brands like Nike, Netflix, HubSpot, Roku, and hundreds more — in just a few clicks.

Video tutorials